About Us

Women in Commerce or wiCOM is a strategic initiative under the International Women Federation of Commerce and Industry Malaysia (IWFCIM). Our vision is to provide a trusted platform for women entrepreneurs to exchange ideas, support each other and work on meaningful solutions on women empowerment for the betterment of their businesses. The purpose of wiCOM is to support women entrepreneurs in setting up, promoting and sustaining their businesses by focusing on seven key entrepreneurial cornerstones – strengthening the belief system, developing core skills, engaging with partners/stakeholders, embracing healthy competition, accessing funds, accessing markets and being socially responsible.
wiCOM functions like a book club. A registered Circle in the community of Lean In Circles, it consists of a small group of between 8 to 12 likeminded individuals who practically meet on a monthly basis to engage in a dialogue on specific issues faced by entrepreneurs. The outcomes of the Circle’s dialogues will be documented and published online – which will then be made available as a resource for all entrepreneurs. The long-term vision of the IWFCIM is to propagate the wiCOM Circle into many other similar Circles of women entrepreneurs. Collectively, we are better together!

wiCOM Program Management Office (PMO)

wiCOM PMO is responsible in developing, managing, governing and monitoring programs and activities of wiCOM. It resides within the Training and Development segment of the IWFCIM as all programs and activities of wiCOM are learning and development programs applicable to all industry verticals, across the board. The current wiCOM PMO members are:

Puan Rahimah Yeop

Rahimah is Committee Chair of Training and Education, IWFCIM. She is the Learning and Development Director of Jendela Ilmu Solutions. She was the Director, Academic Studies, Research and Publications Division, Institute of Diplomacy and Foreign Relations, Ministry of Foreign Affairs Malaysia from April 2011 to April 2015. She served as an Administrative and Diplomatic officer, Prime Minister’s Department and was posted to Taiwan and Australia. She was a journalist with the New Straits Times. Awarded the Excellence Service Award in 1998, 2006 and 2013 and Ahli Mangku Negara in 1998 and Darjah Paduka Mahkota Perak in 2007. She is a City & Guilds trainer and facilitates soft skills.

Salwana Ali

Salwana founded the Women in Commerce (wiCOM) Circle. She is a business woman, a consultant and a published author with core specialization in business development, management, sales and marketing leadership in the information technology industry for more than 20 years. In her current role as a co-owner and the Director, Business Development of thestoreBOOK Retail Solutions Sdn Bhd, she spearheads the organization’s strategy in positioning its end to end supply chain management solutions, ranging from strategy consulting, business transformation and the whole suite of software solution offerings for the retail industry. Prior to venturing into entrepreneurship, she worked with Microsoft Malaysia leading a team of sales professionals and solution specialists for the enterprise market segments which include the public sector/government, banking and financial services and the telecommunications industries. She has published two books on management development – A Handbook for First Time Managers and Give, Receive, Improve. She has consulted organizations, trained new and middle managers on how to be effective in their roles.

Noor Azlin Zainal Abidin

 

Lynn Bakar

Is the thought of changing career from one industry to another daunting to you? If that is, consider starting
off a business on your own and giving up your five-figure salary? If both these scenarios sound absolutely
terrifying to you, we met one dare-devil who have done both.
Meet the dare-devil, Azlena Maria Abu Bakar or better known, among her friends, as Lynn Bakar.
Lynn, who in her early days was a lawyer, left legal practice and joined the maritime industry when she
discovered her passion in the shipping business. After a little more than a decade in the maritime
industry, Lynn is now a maritime professional-turned- entrepreneur. Lynn is currently the CEO Deal With It
Sdn Bhd which is her own health and wellness company that carries 2 local brands serving two different
target segments. She is also the director of Nusantara Industrial Solutions (M) Sdn Bhd that holds agency
rights to supply green-cleaning technology to the maritime, aviation and automotive industry. Turning
interest into business, Lynn set up her own fitness studio called FITSPACE 66 which to date engages 13
instructors in offering a variety of group fitness classes. Besides all these ventures, Lynn has also been
entrusted by her family to co-develop a 100-acre land for the plantation of cassava.
Back to where everything first started, Lynn embarked on her legal career with Zaid Ibrahim & Co where
she completed her pupillage. She later joined Shafee & Co, where she practised criminal and civil
litigation. Realising very early that legal practice was not her cup of tea, and following her love for
international business, Lynn pursued, and accepted an offer to work with a Hong Kong shipping
conglomerate. That marked her initial presence in the world of shipping business, the industry where she
eventually spent a good and dynamic 12 years of her working life in.
Prior to entering the entrepreneurial world, Lynn was working with the world’s largest chemical company
called BASF. Her last position in BASF was the Regional Manager for Asia Pacific. Lynn was based in
Singapore, where she was responsible for the logistics procurement of parcel tankers services and tank
terminals throughout Asia, Australia and New Zealand.
Education wise, Lynn holds a Bachelor of Laws degree from IIUM and a Master’s degree in Science,
specialising in Shipping Management from the World Maritime University in Malmo, Sweden.

As a person, Lynn is true believer of living life to the fullest. Her life goals is to be healthy, happy and full
of love. During her free time, Lynn loves to read, watch movies and given more time, she loves to travel
and meet new people. Lynn, who is very much an advocate of women empowerment and self-love,
aspires to someday make a positive impact in people’s lives. Through her own ventures and equipped
with grit, determination and persistence, Lynn is now on a journey to ensure that she turns her aspiration
a reality.

wiCOM M1 Circle

wiCOM M1 Circle is the first wiCOM Circle founded in Malaysia. A community of the Lean In Circles, wiCOM M1 sets the tone and formulates the implementation framework of the wiCOM initiative for the IWFCIM.

The members of the IWFCIM M1 Circle are:

Puan Rahimah Yeop


Puan Rahimah Yeop


Salwana Ali

Salwana Ali

Noor Azlin Zainal Abidin

Noor Azlin Zainal Abidin

Lynn Bakar

Lynn Bakar

Bhavani Manickam

Bhavani Manickam

Dr Cordelia Mason

Dr Cordelia Mason

Adelena Chong

Adelena Chong

Karen Toh

Karen Toh

Zuhaila Sedek

Zuhaila Sedek

wiCOM and IWFCIM

wiCOM supports the IWFCIM in pursuing its vision to promote entrepreneurs, home based industries and empower women leadership at the national and international levels. All wiCOMers are IWFCIM members.

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